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Hi there,
The U.S. Open was a glittering success inside and outside the gates of the USTA Billie Jean King National Tennis Center.
A report on how the tournament itself fared and other important news follows.
Keep reading... |
| U.S. Open Report Card: A |
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The U.S. Open as sports-meets-entertainment vehicle enjoyed fantastic success this year.
Here's a quick report: [Click for full report]
- Attendance: The tally of 715,587 people handily breaks the previous record of 659,538, set in 2005. The U.S. Open remains the highest-attended annual sporting event in the world.
- TV Hours: USA Network's coverage of the U.S. Open has grown steadily over its 24 years of broadcasting the event--from 25.5 hours in 1984 to 107 hours in 2007. CBS marked its 40th anniversary of covering the U.S. Open with about 40 hours of coverage. The total number of viewers is estimated at 95 million. - Web Traffic: USOpen.org drew 11 percent more activity than last year for a total of 30 million visits and 7.3 million unique visitors over 14 days. A slew of new features--including the ability to track favorite players, an interactive draw sheet, and original video programming--contributed to the boost in traffic. Each feature carried a sponsor, contributing to the website being "a very robust business," according to Jeffrey Volk, director of USTA Advanced Media. [Click for more]
- Newsflash: The staggering $20 million purse is news alone, but Roger Federer's record payday of $2.4 million on Sept. 9--for his singles championship and performance throughout the U.S. Open Series--is worthy of its own headline.
- Revenue: The USTA reports that concession sales were up 20 percent over last year, and the 2007 U.S. Open counted more sponsors and partners than ever before.
- Economic Impact: The U.S. Open brings $425 million to New York City, according to Arlen Kantarian, chief executive of USTA Professional Tennis.
RESULT: USTA spending on promoting the game through pro tennis and community efforts hopefully will be less impacted by the cost of constructing the indoor facility, reported at $60 million, at the National Tennis Center.
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| Gains made outside the NTC, too |
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A variety of industry events took place, yielding positive indicators for the sport overall:
- More participation: More people are playing more tennis, as evidenced by TIA research. Specifically, racquet sales jumped 21.6 percent from 2003 to 2006; ball sales grew 11.5 percent during that period; and the first half of this year saw racquet sales increase 9.4 percent over the same period in 2006.
- Tennis is inclusive: From the momentous celebration on opening night--marking Althea Gibson's 50th anniversary of her U.S. Open title and her induction to the U.S. Open "Court of Champions"--to the International Tennis Hall of Fame exhibit, "Breaking the Barriers: The ATA and Black Tennis Pioneers," a variety of serious efforts reinforced that tennis' country club stereotype is a thing of the past.
The point: Tennis is trending upward for participation, market support and exposure.
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| Newsmaker Benefit: 10 job postings per year |
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WorkInTennis.com is Tenniswire's Career Center where employers can post Company Profiles and open positions. Job seekers can create resumes and search agents.
Tenniswire Newsmakers get 10 free job postings per year. For details on managing your account, contact Liza Horan at 212-682-6829.
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Click here to visit WorkInTennis.com |
| Latest Research: Court fees are up |
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 From the Tennis Industry Association
Did you know the average peak court tennis court fee increased over the last two years to $23 an hour? This and other statistics on tennis participation are available in the TIA's "Facility Cost of Doing Business Survey."
The Tennis Industry Association is the #1 source for tennis research. You can join for as little as $100.
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Sincerely,
Liza Horan
TENNISWIRE.org |
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