The pro tournament in Key Biscayne's been
around for more than two decades, but a
new energy took over the last two
weeks. In addition to a new sponsor, court
color and streamlined presentation, the
tournament welcomed nearly 16,000 more
last year for a total of 288,025 people. This
23rd edition of the event was its biggest
yet with seven sessions sold out.
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prize in the WINNERS CONTEST!
Tennis goes pop! Juicy, anyone?
Cool evidence of tennis in mainstream culture
Tennis has been fashionable off-court for
some time. From men's deep V-neck cable-
knit sweaters and the clean look of
white-on-white Tretorns, to pleated mini-mini-
As the sport's mass
appeal wavered from the apex of the '70s,
so did his apparel appeal. But it's back!
As noted in the previous edition of the
bulletin, K-Swiss' expansion into
streetwear put tennis shoes into a new
demographic, and now brat-tastic Juicy Couture's produced a few items.
Spotted at Gate 21 in Newark Airport was a
30-something mother sporting a navy
version of this track jacket. Juicy, anyone?
The brand's edgy glam stylings also include
a "Beach Tennis"
bathing ensemble, available at
Beach Tennis. Hmm, that brand
really gets it!
Have you spotted tennis in mainstream
culture? Email firstname.lastname@example.org with your
evidence for Tennis goes pop!
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'Til next time,