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Latest headlines
Players put in lots of off-court time in Miami
Century-old grudge match on tap in N.C.
Loehr shares secrets to movating players
Five Questions with...Karen Eliezer
Latest Research: Frequent participation up 15.1%
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03/31/08 - Jacques Dupré Elected as President of Tennis Europe Read more >>

03/31/08 - Ian Griffin of Wisconsin is Winner of USPTA Personal Web Site Contest Read more >>

03/27/08 - PTR NorCal Professional Development Day Set Read more >>

03/27/08 - Sony Ericsson WTA Tour Announces 2007 Annual Player Awards Read more >>

03/26/08 - USTA Announces Recreational Coach Workshop Trainer of the Year Read more >>

03/26/08 - USTA Announces 2007 Recreational Coach Workshop Host Site of the Year Read more >>

03/26/08 - USTA Announces Recreational Coach Workshop Trainer of the Year Read more >>

03/26/08 - Rafael Nadal to Blog for TENNIS.com Read more >>

03/26/08 - Doug Fonte Retires...This Time Permanently! Read more >>

03/25/08 - PTR Offers New Benefit to Members Read more >>

03/25/08 - Federer, Bryans Win Multiple ATP Awards Read more >>

03/19/08 - John McEnroe Returns for 8th WTT Season Read more >>

03/18/08 - Zina Garrison and Rodney Harmon Named Coaches of 2008 U.S. Olympic Teams Read more >>
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the tenniswire bulletin
 
  APRIL 1, 2008
Hi there,
 
Match competition is center-stage at the Sony Ericsson Open in Key Biscayne, of course, but there's a lot of competition for spectator attentions inside and outside Crandon Park. From fashion shows and autograph signings to player appearances at parties and hospitals, the tournament really has become part of the Miami scene. See highlights below.
 
With all the entertainment value the tournament delivers, it's no wonder they've already broken previous attendance records. Yesterday's day session sold out with 15,154 attendees, marking the eighth session sell-out this year, and the tournament doesn't end 'til Sunday.

Great weather may have something to do with it as there's been only two rain delays and no rain-outs, but the festival-like atmosphere is a strong pull in itself.
 
While the on-court matches are the focus, the buzz around the extra-curriculars gives the players, the tournament and the sport fantastic visibility to locals. TV coverage by CBS, Fox Sports Network and Tennis Channel deliver exposure to the masses.
 
Keep reading...
Players put in lots of off-court time in Miami
The pro tours, players and tournament organizers are very savvy about leveraging star power to gain exposure. Not only does it boost media coverage, promotes goodwill, and increases the cache of the players and the sport. Here are key highlights from the Sony Ericsson Open:
 
- James Blake hit two home runs to left field when he and Sam Querrey visited the Florida Marlins to take swings of a different kind.

- Celebrities spotted courtside include actor Owen Wilson, rapper Common, racer Christian Fittipaldi, and musician Boyd Tinsley.

- Serena Williams played Raphael Nadal on water for the grand openings of the Gansevoort South Hotel. An acrylic platform was constructed for the players to stand on as they played a swishy, entertaining game.
Century-old grudge match on tap in N.C.

U.S. Davis Cup team, photo courtesy USTA

From TheBuzz.HelloTennis!com
 

A grudge match more than 100 years in the making will be played April 11-13 in Winston-Salem, N.C. The competitors, the U.S. and France, are deadlocked at 7-7 and have not faced off in Davis Cup play since 2002 at Roland Garros. Guess who won.

 

This time the American team is packing a triple-threat...

 
Loehr shares secrets to motivating players

From TheBuzz.HelloTennis!com

If you work with competitive juniors and think praising them on great results will make them work harder or smarter--think again! It's not their brains and talent that breed success, but their ability to focus and invest effort toward a goal.

If a player believes talent will carry him to the finals, chances are he'll let destiny take over and not work as hard as he could. Eventually that win streak will flame out.

That was the message from Dr. Jim Loehr to teaching pros and coaches at the
PTR World Conference in Hilton Head, S.C., in February. It was based on groundbreaking research...

Five Questions with...Karen Eliezer
Executive Director, USTA Tennis & Education Foundation
 
Q. In the last year you have awarded $1 million in programs grants and $400,000 to schools. How is this money being used?
 
A. The programs we fund do more than promote tennis. We encourage life skills and how to be a productive member of society. That could mean providing homework tutors, access to computers...
Latest Research: Frequent participation up 15.1%
Click for TIA Company ProfileFrom the Tennis Industry Association 

Frequent participation in tennis has increased 15.1 percent since 2003, according to research.

See the latest TIA news and updates in every issue of Racquet Sports Industry magazine. Catch up here:
TIA News Dec./Jan. 
 
The Tennis Industry Association
is the No. 1 source for tennis research. You can join for as little as $100.
 
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