Babolat Enhances Pure Storm Line with exclusive GT Technology

FOR IMMEDIATE RELEASE
Contact: Robin Ashmore or Annie Coghill
2601 Blake Street, Suite 150
Denver,
303 832 2700
robin@ameliecompany.com, annie@ameliecompany.com

08/11/09 - Boulder, Colorado – Babolat, leading manufacturer of tennis racquets, announces that the Babolat Pure Storm line has been enhanced with GT Technology. The Pure Storm tennis racquets offer total control through accuracy and stability and now have an added performance boost with the addition of Babolat’s exclusive GT Technology.

Babolat first launched the Pure Storm line in 2007 and Team Babolat player Fernando Gonzalez (#11 ATP) has experienced tremendous success using the Pure Storm Tour+ model. Gonzalez says that his Pure Storm has provided him with the control and power he needs for good results.

Adding the GT Technology to the Pure Storm gives the racquets more responsiveness, power and 100% more energy restitution. This comes from the tungsten in the yoke. Control, stiffness and feel remain the same from the distribution of carbon and tungsten. The Pure Storm racquets also include Babolat’s Woofer System, the first technology on the market linking the frame and strings to provide more control and feel.

GT Technology
GT technology is a customized performance booster with a hybrid material that combines braided carbon fibers and tungsten filaments, which is integrated throughout the entire racquet. This improves the racquet’s overall construction and strengthens the frame to reduce torque for more precision. Adding tungsten also provides 10% additional energy recovery for even more power. This is all done without altering the racquet’s feel. GT Technology can be found in all new Pure Storm models.

Babolat is also launching a new co-polymer polyester monofilament string perfectly suited for the Pure Storm. Revenge string complements the control of the Pure Storm with power and spin.

The new 2009 Pure Storm Range
Available in tennis pro and specialty stores August 18, 2009.

Pure Storm Tour and Pure Storm Tour +
For the expert player with a full swing
Head size: 98 sq. in.
Weight: 11.3 oz. (unstrung)
Balance point: 10 pts. HL
Length: 27 in./ 27.5 in.
Technologies: GT, Woofer
Suggested retail price (unstrung): $179.00

Pure Storm
For the expert player with a medium to full swing
Head size: 98 sq. in.
Weight: 10.4 oz. (unstrung)
Balance point: 6 pts. HL
Length: 27 in.
Technologies: GT, Woofer
Suggested retail price (unstrung): $179.00

Pure Storm Limited
For the expert player with a full swing
Head size: 95 sq. in.
Weight: 11.3 oz. (unstrung)
Balance point: 12 pts. HL
Length: 27 in.
Technologies: GT, Woofer
Suggested retail price (unstrung): $179

ABOUT BABOLAT
Founded in Lyon, France, in 1875, Babolat is the first company to have specialized in racquet sports and the world leader in the production of natural gut strings. Easily recognized by its trademark “double-line” (two stripes on the racquet frame and black on the stringing bed), Babolat is still family-owned. Today, with U.S. operations in Boulder, Colorado, the company also manufactures synthetic strings, shoes, accessories and a best-selling line of racquets. Babolat equips 20% of the top 100 players in the ATP and WTA including Rafael Nadal (Spain, #2 ATP), Andy Roddick (USA, #5 ATP) and Dinara Safina (RUSSIA, #1 WTA). To find out where Babolat products are sold, log on to www.babolat.com or call (877) 316-9435.

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Amélie Company Contacts: Annie Coghill or Robin Ashmore, (303) 832-2700

Company Website
www.babolat.com
Company Profile
Tenniswire.org/companies/babolat/index.html