At the Australian Open, the Blisters that Troubled Serena and Lleyton Could Have Been Avoided
A New Fiber Technology in Drymax Socks Eliminates Moisture and Keeps Feet Dry Eliminating Blisters, the Most Common Sports Injury
FOR IMMEDIATE RELEASE
Contact: Tom Tanno
P.O. Box 2300
01/24/08 - Los Angeles, CA--Sweat-soaked socks are not just uncomfortable, they can hamper world class athletes in their tracks, like Serena Williams and Lleyton Hewitt at the Australian Open, whose disabling blisters could easily have been avoided. The fiber technology in Drymax socks eliminates moisture surrounding the skin of the feet, preventing the formation of blisters regardless of court temperature, degree of friction, foot pressures or sweat volume.
“Blisters are the most common of all sports injuries and it is truly a shame that such an easily avoidable condition distracted these two tennis stars,” said Gus Blythe, developer of Drymax Socks.
Podiatrists and dermatologists know that moisture is the enemy as it significantly increases friction between socks and skin. Higher friction limits skin surface movement but still allows inner tissue movement. This shearing effect physically separates the two layers, creating a void. This void fills with fluid and forms a blister. Eliminate the moisture, eliminate the blisters; which is exactly what Drymax socks are made to do.
Independent lab tests confirm that Drymax socks stay up to 25 times drier than socks made of common wicking fibers like polyester, acrylic or nylon.
“Serena and Lleyton are highly conditioned and skilled athletes who play at the highest levels of the game, but if they can’t get to the ball because of painful blisters, then their game is diminished, if not lost,” Blythe added.
For more information visit, www.drymaxsports.com
For Immediate Release
Contact: Tom Tanno, 818/907-9950