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Category: Shoes & Apparel

08/25/08 - Draper Body Therapy: Therapeutic Sportswear for Tennis Players Read more >>

08/22/08 - Heidi Klum Designs Limited Edition US Open "Green" Tee Read more >>

08/04/08 - Wilson Launches New Innovative Apparel Collection and Brand Positioning for 2009 Read more >>

Company: USTA (U.S. Tennis Assoc.)

08/22/08 - Heidi Klum Designs Limited Edition US Open "Green" Tee Read more >>

08/22/08 - USTA to Open US OPEN SOHO in Downtown Manhattan Read more >>

08/20/08 - USOpen.org Launches with Enhanced Technology Read more >>

Category: Shoes & Apparel - Company: USTA (U.S. Tennis Assoc.)
Heidi Klum Designs Limited Edition US Open "Green" Tee

T-Shirt to Be Sold at the 2008 US Open, USOpen.org and SoHo Pop-Up Store

FOR IMMEDIATE RELEASE
Contact: Chris Widmaier (Pro Tennis)
widmaier@usta.com

08/22/08 - Flushing, NY--The USTA today announced that Heidi Klum has designed an official US Open t-shirt to be sold at the 2008 US Open. The limited edition Heidi Klum t-shirt is part of the USTA’s wide-ranging green initiatives at the 2008 US Open and will be sold at the Octagon, the US Open store located in Louis Armstrong Stadium, on USOpen.org and at US Open SoHo, a pop-up store located at 129 Prince Street in Manhattan.

The design will be printed on a 100% organic cotton t-shirt. Organic cotton is grown using methods and materials that have a low impact on the environment

Klum – who, along with husband Seal, is an avid tennis fan -- used her children’s crayons to sketch colorful butterflies, turning the body of each butterfly into a tennis ball. Instead of designing hard lines or using digital art, she made her designs feel organic and home-made, leaving her scraggly lines.

Once the butterflies were complete, the creative team at the USTA took the 11 versions of butterflies Heidi drew and placed them into Heidi’s intricate template. The front of the t-shirt was later polished off with Heidi’s handwritten “US Open 08,” using a heart in place of the zero. The use of a drawn heart is a trademark element of Heidi’s signature.

“I think it’s important to keep our environment healthy and I really believe everyone, even in small ways, can take a proactive approach to keep the environment in the best shape possible,” said Heidi Klum, supermodel, executive producer and host of Bravo’s series Project Runway. "I was so honored to be asked to design this shirt. I hope people will like it and, by purchasing it, do something positive for the environment.”

A portion of the profits from the Klum t-shirt will benefit Unisphere, Inc., the non-profit organization that maintains and preserves Flushing Meadows Corona Park, home of the USTA Billie Jean King National Tennis Center.

The 2008 US Open, the world’s highest attended annual sporting event, is expected to attract over 700,000 fans with more than 250 of the world’s top tennis players from over 60 countries competing in the two-week event. The tournament will be held at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., August 25 – September 7.

For more information on the Heidi Klum “green” tee, go to USOpen.org.

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The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level - - from local communities to the highest level of the professional game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with 725,000 members, it invests 100% of its proceeds in growing the game. For more information on the USTA, log on to usta.com.



For more information, contact:

Rita Garza, Director, Public Relations, USTA

(718) 595-2413; Garza@usta.com