The Tennis Channel Adds TV Veterans to Lead Network through Rapid Growth Phase
FOR IMMEDIATE RELEASE
Contact: Eric Abner, Public Relations Director
2850 Ocean Park Blvd., Ste. 150
03/15/07 - The Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis, today announced the appointment of two television veterans to its senior management team. Victoria Quoss has been named executive vice president of programming, network strategy, and Robyn Miller has joined as senior vice president of marketing. Both report to Tennis Channel Chairman and CEO Ken Solomon.
“We’ve had rapid growth in all areas of our organization, and I know Victoria and Robyn’s leadership will help us expand and deliver tennis unlike ever before, in live coverage, complementary lifestyle programming, and marketing initiatives to sponsors and distributors,” said Solomon. “Both are extremely experienced senior managers with amazing track records across many businesses of all sizes. Each brings a unique breadth of experience that stretches beyond just programming and marketing. It’s a tremendous vote of confidence for Tennis Channel that they’ve decided to lend their skills and expertise to the network at this time.”
Quoss will put her extensive knowledge of television and cable broadcasting to work at Tennis Channel beginning March 1, and will oversee all programming and network strategy across all platforms. She most recently served as vice president, international and strategic planning, for Versus (formerly Outdoor Life Network), where she executed the network’s direction, created international and new media departments, and managed all programming efforts.
Before Versus Quoss developed and acquired programming for the YES Network as director of programming strategies. Previously she spent eight years with News Corp.’s Twentieth Television, Fox Broadcasting Network and Fox Sports, focusing on network distribution. While serving as senior vice president for Fox Sports’ program and new media planning, she oversaw affiliate relations, created internet and interactive programming opportunities, and created significant new revenue streams through ancillary sports programming. Quoss, a resident of Larchmont, N.Y., graduated from Miami University (Oxford, Ohio) with a degree in radio and television.
Effective immediately, Miller brings her formidable worldwide television and studio marketing savvy and expertise to Tennis Channel, where she will lead all consumer branding, creative services, and affiliate and ad-sales marketing. She honed her skills for more than 15 years at the Walt Disney Company as a top home entertainment, international and senior corporate executive. While with the organization, Miller supervised the marketing, creative and product strategies for the home entertainment division, helping to build it into the world’s leading brand in that category.
Miller has proven her marketing mettle at both the world’s largest media companies and its earliest cable startup networks. As marketing senior vice president and “brand czar” in the development and launch of Fine Living Network, she was the creative force behind its highly successful branding tagline “Live Like You Mean It.” For the past year she worked with some of the nation’s largest advertisers at the media and marketing strategy firm Media Link. Miller holds an MBA in international marketing from the University of California, Los Angeles and a bachelor’s degree in French literature and linguistics from Cornell University.
Tennis Channel (www.thetennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Roland-Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via Echostar’s DISH Network.
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