Dunlop Sports Group Teams Up with Peanuts Comics
Snoopy, Charlie Brown, Linus and Lucy Join Dunlop’s Sports Team
FOR IMMEDIATE RELEASE
Contact: Robert Keating, Keating & Co.
100 Campus Drive
04/17/07 - GREENVILLE, SC, - Dunlop Sports Group Americas today announced that it has been granted the worldwide licensing rights for the use of the legendary Peanuts characters, created by Charles M. Schulz, in the marketing and sales of its children sports products.
Dunlop has been assigned the global rights from United Media to utilize the characters and images from the Peanuts comic strip for children/junior golf and racquet sports products. The full range of products will become available throughout spring and summer, with brand new product lines in shops and stores by late summer.
“It’s very exciting for Dunlop to share the great fun of sports with young people and their parents who enjoy the Peanuts comic strip so much,” said Bob Sameski, Vice President of Sales and Marketing for Dunlop Sports Group Americas. “We are happy to welcome Snoopy and the rest of the Peanuts gang to the Dunlop family.”
About Dunlop Sports Group Americas
Dunlop Sports Group Americas, Inc., a wholly owned subsidiary of Dunlop Slazenger International, Ltd, is known worldwide by sports enthusiasts who value quality and performance in their sporting goods equipment. Headquartered in Greenville, SC, the company’s product line spans tennis racquets and tennis balls; squash racquets and balls; Carlton badminton racquets and shuttles; golf balls, golf accessories and golf clubs. International endorsers include tennis legend John McEnroe, all-time squash champion Jonathon Power and three-time world long-drive golf champion Sean Fister. For further information phone: 800.768.4727.
About United Media
United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with Harper Collins on the best-selling publishing property Fancy Nancy. United Media licenses and/or syndicates other properties, including Precious Moments, Raggedy Ann & Andy, Televisa’s “El Chavo,” Mary Engelbreit, Dilbert, Jakers!, Tamagotchi, Doodle Bear, Bug Rangers, and Jim Benton's "It's Happy Bunny" (Japan Only). United Media is an E.W. Scripps Company.